I am so used to skincare and beauty products coming in boring containers, that when I first saw this I thought it was going to be tea or some kind of food. Once I read the label though, I was intrigued.
This packaging is so different from the typical bland and cookie-cutter designs I normally see in the make-up isle. I think it was a huge risk using black, especially because I think there is a slightly masculine feel to the overall packaging. I think the black works surprisingly well though, and the overall look of the design is really great. The seemingly unoriginal pops of light pink mixed in with the rest of the grayscale design is somehow made original when paired with the rest of the packaging.
I am absolutely obsessed with this branding for Aschen and Voss Cosmetics. Since I used to live there, I love anything that comes out of Switzerland, but I think I would love this branding no matter what country made it.
I’ve noticed recently that pastels are starting to pop up all over the design world. This is just one example of all the various designs I’ve seen featuring these light shades. As of right now, I’m a fan. I think as long as it’s done right, pastels can really look good. I’m interested to see what happens once everyone starts jumping on this bandwagon.